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The Google Ads Agency For Bay Area Brands

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Beginners Google Ad Checklist

New to marketing and stuck on what to optimize in your Google Ad account? Follow our checklist with elite optimization strategies to implement.


We reverse engineer that with you when we understand your goals and which marketing service you want help with.

The answer will be learned from a combination of conversion volume, cost per conversion, and ROI you expect.

For example for paid advertising, if you want 20 conversions per day and the average cost per conversion is $10, then your ad spend would need to be $200/day.

Once we understand the type of marketing services you need help with and your specific goals, then we can create options around timelines, strategies, and team sizes for you to decide.

We can start making some changes the first day after our kick off. Usually bigger launches take nothing longer than a few weeks.

It can be immediately. For example, if we see that you’re bleeding money and it’s an easy fix, then we can improve that within a day.

We set performance-based goals for all our clients upon timeframes we’re both excited about.

Consulting, setup, management, or performance based relationships all have different expectations. Setup can be a one time project and performance could be a longer term partnership.

If we set bigger goals with you, then you’ll see the contract length reference that.

We will. For pay for performance to really work well for you, there a few things you need to consider.

Will it require a brand new site?

Will that site be approved by the ad platforms?

Will we be able to work within your already live ad accounts?

If so, then we’ll be a great fit.

We can, and we do that by setting goals based off all our successful case studies and experiments with first party data.

We can show you how when you get your free marketing plan.

You can see all the examples during your free marketing plan review. We have different types of reporting for different types of businesses.

That’s determined through your marketing plan request once we know what services you need help with and what your goals are.

Then we can give you the timelines, strategies, and output in a more digestible format.

If your goals are more aggressive than average, then more hours will be needed. If you’re needing help with multiple marketing services at the same time, then more hours will be needed too.

We don’t charge by the hour (we normally charge a monthly retainer), but we can give you an idea of what our hourly rate would be once we know more about your goals and needs.

Looking Forward to Hearing from You!


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